Celebrity equipment is an effective tool in order to increase brand awareness and to form or manifest the brand image. Celebrities have a positive image with their target group/fan community and a certain model role. Fans emulate their idols, they want to be and look just the way they do. Brands can benefit from this phenomenon by equipping celebrities and cleverly placing the content created in the press or their own social media channels.
thinkOOTB works in close cooperation with its clients to determine which celebrities perfectly match the brand and to find out whether the target groups of selected celebrities conform to the brand’s target group so that maximum success is achieved. thinkOOTB provides advice on how to use generated content in the best possible way.