Social media campaigns

Leading experts agree: Social media have fundamentally changed communication between brands and their target groups.

The growing flood of advertising – online and offline – has gradually reduced attention and acceptance among the sought-after target groups. The cards in communication poker for the highest possible attention are being reshuffled: Target groups have to be addressed and reached through new channels.

The integration of popular and wide-reaching celebrities is a method with a proven track record. They can subtly place the desired information in the relevant target group. The connection to a sought-after star charges the brand with happy feelings and the positive image of the celebrity is passed on to the brand.

thinkOOTB selects the respective celebrities according to the client’s wishes and, above all, according to the target-group fit, negotiates conditions and ensures the support and smooth implementation of such social media campaigns.