Call of Duty: Black Ops4

Whereever „think out of the box” is written on thinkOOTB is inside. FC Bayern Munich star David Alaba is advertising for the new Call of Duty game Black Ops4 with a Social Media campaign that is working very well in the desired target group. The divergence loss of the avowed CoD fan is extremely low since the target group of a professional football player and a game publisher is very similar. The viral video with Bayern workmate Franck Ribéry was only the start of a number of joint actions from David Alaba and publisher Activision.

thinkOOTB could win David Alaba for the campaign, negotiated the conditions and supervised the cooperation.