Whereever „think out of the box” is written on thinkOOTB is inside. FC Bayern Munich star David Alaba is advertising for the new Call of Duty game Black Ops4 with a Social Media campaign that is working very well in the desired target group. The divergence loss of the avowed CoD fan is extremely low since the target group of a professional football player and a game publisher is very similar. The viral video with Bayern workmate Franck Ribéry was only the start of a number of joint actions from David Alaba and publisher Activision.
thinkOOTB could win David Alaba for the campaign, negotiated the conditions and supervised the cooperation.