Bar Refaeli für Laurèl

International top model Bar Refaeli was the highlight of the Berlin Fashion Week in summer 2014. She gained valuable PR for Laurèl. Laurèl has remained loyal to thinkOOTB for a number of years, asking the Berlin-based agency once again to make use of their large international celebrity network. So the choice fell on Leonardo DiCaprio’s dazzling ex-girlfriend.

„If the setting is right, an international top star such as Bar Refaeli can help emotionalise a fashion brand. This will add brand awareness for the longer term and enhance the image of the brand. Bar Refaeli is the epitome of elegance and natural beauty, representing today’s confident and modern women – attributes that relate perfectly to Laurèl’s target group.“
Managing Director — Henner Ceynowa

thinkOOTB had contacted and selected the celebrity on behalf of Laurèl, negotiated fees and contracts and provided full-service support throughout the entire event. thinkOOTB also gave advice on how to arrange for best media coverage of the celebrity appearance.