PiCK UP! for Luxuslärm
Aside the integration in the box office success Fack Ju Göhte thinkOOTB also enabled the placement of Pick Up! in the music video of the music band Luxuslärm. Music emotionalises brands and products and PiCK UP! has achieved great success with its subtle integration.
thinkOOTB was responsible for the first contact of the music publishing house, coordination and implementation of the entire process.