In October 2015 eBay launched its new Sneaker Spot as a part of its online marketplace within the framework of a “Sneaker Vernissage”. On behalf of achtung! GmbH, thinkOOTB got the famous singer and self-confessed sneaker lover Joy Denalane as the face for the Sneaker Spot– the fit couldn´t be more perfect. During the vernissage, Joy enthused the 70 invited guests with an exclusive live showcase, of course dressed with an impeccable sneaker look.
thinkOOTB presented the client matching celebrity faces for the Sneaker Spot, conducted the negotiations with the artist and overviewed the whole process. thinkOOTB acted as the interface between the client and the celebrity throughout the entire cooperation in order to celebrate a joint success and establish a real partnership.
Fotocredit: David Goltz