„They may forget what you said, but they will never forget how you made them feel.“
Carl W. Buechner
This quote absolutely hits the nail on its head in the world of marketing. In times of total overstimulation and target group reactance as a result brands have to open up new ways – they have to emotionalise in order to set themselves apart from their competitors.
Luckily, they can do so with events. They can charge brands with happy feelings and generate emotional ties. thinkOOTB has specialised in creating “moments money can’t buy” and designs event concepts tailored to match the brand and desired target group. Moreover, thinkOOTB has the respective network and uses existing event platforms with the potential to perfectly reach the brand’s target group. thinkOOTB takes care of the entire coordination – for own and external events.