Celebrity Flea Market in the Mall of Berlin
Cleaning out your wardrobe for a good cause? Celebrities such as Lilly Becker, Tom Beck, Caro Daur, Ursula Karven, Udo Walz, Milos Vukovis and Anuthida Ploypetch did not have to think twice about whether to do it or not.
With heavy hearts the artists said goodbye to some of their favourite pieces, that found new owners under more than a thousand visitors. The high four-digit revenues made by selling the items were donated to charity organisations chosen by the celebrities.
The media echo of the event was extremely high and reached the national as well as the regional anticipated target group. TV-reports, placements in the relevant print and online media as well as social media contributions enabled a potential overall reach of more than 16 million.
The whole event has been designed, implemented and looked after in full service by thinkOOTB.