Emre Can follows David Beckhams footsteps. The FC Liverpool star and German national player launched his own „Selected by Emre Can“ suits collection with the Swedish fashion group H&M. He therefore not only attracts attention by playing an extremly successful soccer season but also offside the pitch. The fact that Emre Can has become a lifestyle brand with international relevance did not go unnoticed by H&M and so the campaign is not only visible in Germany but in UK, Russia, Sweden and many more European markets. The first activation period included several money-cant-buy-moments for H&M Club members such as a personal meet&greet at the H&M Flagshipstore in Frankfurt City. The enormous crush during that event already suggests the success of the campaign and also the media response is overwhelming.

thinkOOTB mediated and supervised as well as realized and activated the cooperation.

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