Hannes Jaenicke is one of the most famous and successful actors in Germany. Germans do not just love him for his outstanding acting, but also for his commitment concerning environmental protection and sustainability. When it came to finding an authentic ambassador for the „Hydrogen Campaign“ designed by Scholz&Friends, thinkOOTB suggested immediately to work with Hannes. thinkOOTB is proud that all involved partners were pushing this amazing project with such passion and lifeblood.
thinkOOTB presented matching brand ambassadors to the client, conducted the negotiations with Hannes and accompanied the whole campaign until its release. Briefly thinkOOTB acted as interface between the client and the celebrity throughout the entire cooperation.