Jason Lewis for Laurèl

thinkOOTB arranged for US superstar Jason Lewis to be flown to Berlin on behalf of the Laurèl fashion label. The Sex and the City star was charming the pants off any women attending the Berlin Fashion Week, including the press, and gained the expected valuable PR.

thinkOOTB had selected the celebrity, negotiated fees and contracts and provided full-service support throughout the entire event. thinkOOTB also advised Laurèl on how to arrange for best media coverage of the celebrity appearance.