Lass-uns-lachen-day at the Mall of Berlin

For many generations, it has been known that „Laughter is the best medicine“. To put a smile on as many peoples faces as possible, celebrities such as Pietro Lombardi, Oliver Pocher, Jana Ina Zarrella and Matthias Killing mingled with the visitors of Berlin´s biggest Shopping Mall „Mall of Berlin LP12“ and celebrated the „Lets-Laugh-Day“.

Pietro Lombardi and Oliver Pocher fought numerous exciting duels at the ping-pong table, while Jana Ina lit up the eyes of countless kids at the face painting station.

Particularly Sat1 moderator Matthias Killing knows that a child´s carefree laughter should not be taken for granted. Being an ambassador for the children´s office „Regenbogenland“ he was more than happy about the 4.000€ donation cheque that he received by the other celebrities and Mall of Berlin owner Harald Gerome Huth for the „Regenbogenland“ hospice.

The media echo of the event was huge and reached the national as well as the regional anticipated target group. TV-reports, placements in the relevant print and online media as well as social media contributions enabled a potential overall reach in the double-digit million range.

The whole event has been designed, implemented and looked after in full service by thinkOOTB.