Paul Mitchell

A beautiful example how cause related marketing and celebrity marketing can be combined is shown by a cooperation of thinkOOTB on behalf of the client Paul Mitchell.

Paul Mitchell has been supporting the environmental organization Reforest’Action for a long time by helping plant trees to assure reforestation. With the help of Jana Ina Zarrella and Thore Schölermann Paul Mitchell has been drawing attention to this commitment and increased the overall awareness for the good cause. Both celebrities do have a high affinity to the subject “lifestyle meets conservation” and thus are very credible.