In the public eye media campaigns and events are only the peak of the iceberg. But since we all have known from „Titanic“: the biggest part of the iceberg lies below the water surface and ensures its stability. It is the foundation. Transferred to Celebrity Marketing that means: the conception of a campaign or an event is the crucial factor for success. Based on a briefing thinkOOTB has been consulting its clients in that area for many years now and designs 360-degree concepts, that are also implemented by thinkOOTB.