Social media campaigns
Leading experts agree: Social media have fundamentally changed communication between brands and their target groups. The growing flood of advertising – online and offline – has gradually reduced attention and acceptance among the sought-after target groups. The cards in communication poker for the highest possible attention are being reshuffled: Target groups have to be addressed and reached through new channels. The integration of popular and wide-reaching celebrities is a method with a proven track record. They can subtly place the desired information in the relevant target group. The connection to a sought-after star charges the brand with happy feelings and the positive image of the celebrity is passed on to the brand.