Call of Duty
Part of the cooperation between soccer player André Schürrle and Call of Duty publisher Activision was a viral video that put a bright smile on people’s faces. Being a guest at the web channel „Rocket Beans“, André Schürrle is supposed to be interviewed by host Sofia. Too bad, she is firmly convinced a successful gamer is sitting in front of her. Obviously the young lady is NOT a huge fan of soccer. André is totally playing the game, even though he obviously needs to refrain from laughing. After resolving the situation, Sofia takes it with plenty of humor.
The video was going viral in only a few days and turned out as a real web-hit. The media value is estimated to be in the double-digit million area and was all over Europe. André Schürrle got invited to the exhibition E3 in LA as well and André did several appearances for the leading games-publisher. thinkOOTB initiated the whole cooperation, negotiated the deals and made sure it turned out as a success for everyone.