On average, one in eight German ads show a celebrity. This figure is significantly higher in the USA. In times of total overstimulation the possibilities to differentiate your product from that of your competitor keep diminishing. Therefore, testimonials are great tools to fill a brand with emotionality and to increase its recognition value. Empirical studies have proved the efficiency of this advertising strategy and its positive impact on the brand awareness, brand image as well as sales, profits and stock prices. The decisive success factor for testimonial campaigns is the fit between the celebrity and the brand/campaign so that credibility or humour and self-mockery can be transported. This is precisely where thinkOOTB’s specialisation lies: From the screening of matching brand faces, contract and fee negotiations to the full campaign support and follow-up, thinkOOTB gladly provides individual advice and assistance to achieve optimum results.