thinkOOTB once again set high standards when it comes to remarkable celebrity marketing and launched a campagne with Hollywood a-lister Kate Hudson. The US actress was aquired as testimonial for the company „Cyberobics“. Not only does Kate act as pan-European brand look of the campagne (tv, print media, online, POS etc.), but also as virtual fitness instructor. While looking for the suitable cast thinkOOTB’s main concern was to find an a-lister, who enjoys a high credibility in the fitness area and who is admired by both men and women. Kate is the perfect match! She is a fit and attractive woman but yet grounded and natural. The fact that she does not only appeal like that, she had proven at the Press Days of the first Cyberobic studio opening in Berlin. The media response generated media equivalent value reached a high double-degit million range. The close realtions between thinkOOTB and the leading US talent agencies was the key for the faithful cooperation and the resulting outcome.