If one the most famous German premium brands is looking for a new brand embassador there is no 0815 solution. The aim was to find an extraordinary character that represents the variety and the rich facets of the brand JOOP!. With Toni Mahfud as the new face of the brand that succeeded in an impressive way. Toni Mahfud is one of the most exciting artists of our time that matches the zeitgeist, reaches the relevant target group and offers a symbiosis of art, influencer and model. His portraits of artists such as Cara Delevigne, Rihanna and Adele captivate the art- and lifestyle scene worldwide. His social media reach is hardly reached by any other German influencer. As a cosmopolitan and exceptionally handsome man Toni Mahfud embodies the values of the brand JOOP! that will cooperate with the Hamburg born artist internationally.
thinkOOTB found the new face of the brand for JOOP!, negotiated and realized the cooperation