Photo: Mia & Ben
Mia & Ben
The fact that well-established and prominent faces can help a brand ́s market entry is not a secret anymore. The crucial factor is the fit between the brand and its testimonial as well as the testimonial ́s credibility.
thinkOOTB took on the challenge to find the most suitable face for the brand Mia & Ben. Mia & Ben offers an outstanding product – plant based infant food that is not only much more sustainable but also a lot healthier (no added sugar) than other products in that segment.
Who would be a better fit than the thriving singer, influencer and mother Sarah Engels. With the help of Sarah ́s huge reach Mia & Ben succeeded in achieving a high brand awareness and getting listed in retail which would have been hardly possible without her. All that happening in a matter of a few weeks.
thinkOOTB was looking for the perfect testimonial, found it, negotiated all contracts and ultimately also accompanied the process of Sarah becoming a co-shareholder at Mia & Ben.