M&M’S is committed to helping create a world where everyone belongs.

The worldwide renowned brand that belongs to MARS launched a truly inclusive campaign without compare. With the repeatedly awarded comedienne and activist Enissa Amani as a host, M&M’S Projekt Open Mic featured new comedy talents to help make the Germany comedy-landscape more reflective of society’s diversity and underrepresented perspectives. The campaign includes 360-degree measures and includes TV spots, social ads, appearances, events, print, OOH and much more.

thinkOOTB – as an exclusive partner of the US agency MarketingArm – suggested the talents to BBDO, led the negotiations, and accompanied the implementation.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google