M&M’s

M&M’S is committed to helping create a world where everyone belongs.

The worldwide renowned brand that belongs to MARS launched a truly inclusive campaign without compare. With the repeatedly awarded comedienne and activist Enissa Amani as a host, M&M’S Projekt Open Mic featured new comedy talents to help make the Germany comedy-landscape more reflective of society’s diversity and underrepresented perspectives. The campaign includes 360-degree measures and includes TV spots, social ads, appearances, events, print, OOH and much more.

thinkOOTB – as an exclusive partner of the US agency MarketingArm – suggested the talents to BBDO, led the negotiations, and accompanied the implementation.