JOHN REED / RSG Group

On one side: Sergio Ramos – World Champion, European Champion, 4x Champions League Winner and several Spanish Championship Titles.

On the other side: John Reed – Part of the RSG group, the worldwide leading fitness company. Legendary brands such as Gold ́s Gym, McFit, Heimat and many more belong to RSG.

thinkOOTB brought these two leaders together and initiated the project “Sergio Ramos by John Reed”. The first club of this gym-concept with the highest standards concerning design and training opened 2022 in Madrid.

thinkOOTB chose Sergio Ramos as a potential partner for this concept, led the contract negotiations and supported the formation of the Joint Venture consisting of Sergio Ramos and RSG.